Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • Chasing “Enough” Will Never Set You Free

    Chasing “Enough” Will Never Set You Free

    I said I wanted to create, yet obscured that part of myself. I said I wanted freedom yet handcuffed myself to a lifestyle. I said I wanted simplicity but said yes to “nos,” adding complexity to my life. No wonder life felt “off”. No wonder I never felt comfortable in my…

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  • The “Should” Life vs. Your True Self: A Midlife Reckoning

    The “Should” Life vs. Your True Self: A Midlife Reckoning

    We have 2 lives, but how often do we only breathe life into one of them? What are our two lives? The “Should” Life and Our Authentic Life The “Should” life is as it sounds; it’s all the steps and actions we believe we should be taking. Why? To be happy,…

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  • Chasing Success vs. Creating Meaning: The Truth About Fulfillment

    Chasing Success vs. Creating Meaning: The Truth About Fulfillment

    I remember the day the executed contract was delivered. Nine months of work paid off, and I landed the massive deal. I’d busted my ass for it, and when the deal came through, I was nothing short of ecstatic. I was happy my hard work paid off, but I was mostly…

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  • 3 Powerful Mindset Shifts to Overcome Obstacles

    3 Powerful Mindset Shifts to Overcome Obstacles

    When I worked in the corporate world, I dreamed of writing a screenplay. I crafted stories in my mind, characters, plots, inciting incidents, and more; all the components lived in my mind. In moments of quiet, I’d find myself excavating the story even more and going even deeper into the idea.…

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  • Want a Life That Feels Rich? Focus on This, Not Stuff

    Want a Life That Feels Rich? Focus on This, Not Stuff

    Materialism is ephemeral. Meaning is enduring. Meaning, deep meaning cultivated from the authentic expression of ourselves is sticky; it lives within us beyond just memory that says, “XYZ happened, and that’s it.” There’s no emotional charge; there’s no inner feeling of deep satisfaction, contentment, and fulfillment. Think back to something you…

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  • How to Stop Delaying Your Dreams and Start Living Now

    How to Stop Delaying Your Dreams and Start Living Now

    I had coffee with an acquaintance yesterday. We actually live in the same town, and it’s a small town, but our only connection was through social media. He reached out and asked if I’d be up for coffee. The idea of meeting and chatting in real life is missing from my…

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