Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • Why Meaning Feels So Elusive — And How to Reclaim It

    Why Meaning Feels So Elusive — And How to Reclaim It

    It’s becoming easier to live an unfulfilling life. The amount of external short-term dopamine-producing escapes from reality is increasing, and the existing platforms are becoming more effective in sucking us in. The algorithms are designed to keep us connected to whatever we’re doing for as long as possible, showing us more…

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  • The Truth About Confidence No One Talks About

    The Truth About Confidence No One Talks About

    Confidence doesn’t create the extraordinary. Creating the extraordinary cultivates confidence. It wasn’t confidence that got me on the TEDx stage. It wasn’t confidence that allowed me to publish my first book. It wasn’t confidence that created my speaking business and my life (which I love). It was self-trust. Let me rewind.…

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  • The Truth About Financial Success No One Talks About

    The Truth About Financial Success No One Talks About

    So many high-achievers are silently stuck, successful externally but misaligned internally. I know, because I lived that life. Here’s what inauthentic living cost me, and what I learned reinventing from rock bottom. 1st Half For the first half of my adult life, I was living inauthentically. And I didn’t even know…

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  • Rationalization Is the Gateway to a Life You’ll Regret

    Rationalization Is the Gateway to a Life You’ll Regret

    We like to think our lives are shaped by big moments. But in truth, our lives are shaped by small, often invisible decisions—especially the ones we rationalize. We call them little things. A harmless shortcut. A decision no one will ever see. But each of these moments writes a line in…

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  • How to Nourish Your Soul In One Hour a Day

    How to Nourish Your Soul In One Hour a Day

    I worked in corporate sales years ago. My life was a constant chase. Chase the next deal; chase my quota; chase the next shiny object with the commission earned from that deal. I’d chase my to-do list because it was my self-worth measuring stick. At the end of each day, I’d…

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  • Chasing “Enough” Will Never Set You Free

    Chasing “Enough” Will Never Set You Free

    I said I wanted to create, yet obscured that part of myself. I said I wanted freedom yet handcuffed myself to a lifestyle. I said I wanted simplicity but said yes to “nos,” adding complexity to my life. No wonder life felt “off”. No wonder I never felt comfortable in my…

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