Let me help you craft your extraordinary life story.

Hi, I’m Craig Stanland.

I’m a Reinvention Architect, Mindset Coach, and Speaker. Way back when I was a nationally ranked power-lifter. And I’m the author of the best-seller, Blank Canvas, How I Reinvented My Life After Prison.

I spent the 1st half of my life chasing all the shoulds and supposed tos. I checked all the boxes I believed I had to check: Job title, money, status, and prestige.

But my life was empty. There was no purpose, meaning, or fulfillment.

I self-sabotaged in the biggest way I could by defrauding a tech giant. Losing everything along the way (including my will to live) and reinvented my life from scratch.

If you feel lost, stuck, or empty, if you’re tired of chasing, if you’re professionally successful but woefully unfulfilled, and if you’re ready to connect with your mission and life’s calling, I want to help you.

Why? Because I’ve been where you are, and it sucks. I want to share how I stopped chasing, so hopefully, you can start creating the life you’ve imagined.

My clients come to me because they’ve spent their 1st half chasing. The titles, the money, the status, and the materialism. And they realize none of those is filling the success-sized hole in their life, and they’re tired of asking, “Is this all there is?” My clients are often successful but stuck in their life and career, financially comfortable but woefully unfulfilled. They’re ready to stop chasing and start creating their 2nd half with purpose, meaning, and fulfillment. 

But they don’t know how to get there, so they come to me. 

I know what it takes to reinvent, and I can help you do the same.  

Your extraordinary second half awaits.

Hear from Craig

Craig is a regular contributor to a number of different blogs and publications, and he has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

Blank Canvas Book

Craig published his story in Blank Canvas to remind people that no matter who they are, no matter how bad things look, they can rebuild their lives. You can hear more about Craig’s memoir and purchase Blank Canvas.

Chat with Craig

Craig is an experienced personal coach who can help you identify what an extraordinary life looks like for you and uncover the challenges holding you back from reinventing yourself.

Speaking Engagements

Craig takes audiences on his rollercoaster ride from corporate success to federal prison to living with mission and meaning.

The Latest from Craig

  • 5 Simple Tips to Write a Remarkable Life Story

    5 Simple Tips to Write a Remarkable Life Story

    You do the same thing every day, every week, and every month. And you get the same results every day, every week, and every month. You have a routine. It’s safe, certain, like a cozy blanket wrapped around you, and it’s working for you.  But is it?  Is your routine driving…

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  • Transform Your Life: Fulfill Your True Calling

    Transform Your Life: Fulfill Your True Calling

    What were you designed to do? The 1973 Porsche Carrera 2.7 RS is widely considered one of the greatest sports cars of the 1970s. The Carrera RS 2.7 was conceived as a 911-derived race car and was the first production street/race 911 widely offered to the public. At the time, it…

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  • What’s Missing From Your Life is The Real You

    What’s Missing From Your Life is The Real You

    What’s actually missing? I’m working on my second book. It’s a prequel to “Blank Canvas: How I Reinvented My Life After Prison.” I’m capturing the journey that landed me in prison and the lessons learned in the decade of reinventing my life. In the chapter I’m writing, I’m speaking to my…

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  • 1 Critical Lesson That Transformed My Life After Prison

    1 Critical Lesson That Transformed My Life After Prison

    Lessons are everywhere if we’re open to seeing them. We have a new water filter/dispenser. It’s one of those rectangular ones with a spout. On Friday night, before going to bed, my wife filled it to the brim in preparation for filling numerous water bottles for our day at the beach…

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  • I Was Sentenced to Prison 10 Years Ago Today

    I Was Sentenced to Prison 10 Years Ago Today

    June 10th, 2014 I’m alone; I’m terrified; I want this to be over. I can’t understand what she’s saying, I get that it’s all English, but the words are a blur and I can’t keep up with them. The gavel comes down, echoing through the room. I don’t know what happened.…

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  • How to Leave More Than Just Material Wealth Behind

    How to Leave More Than Just Material Wealth Behind

    “Keeping up with the Joneses.” The term conjures up images of people displaying their prosperity through their homes, cars, clothes, country clubs, and parties. It’s a code term for materialism and flaunting your wealth, but underneath it lies a desperate need to fit in. Keeping up with the Joneses is a…

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  • Here Are 5 Simple Steps to Discover Your Purpose

    Here Are 5 Simple Steps to Discover Your Purpose

    Purpose. Purpose. Purpose. You have to find your purpose. There is a lot of content out there about finding one’s purpose, and there is a lot of pressure to do so.  Because if you don’t, you’re doing life wrong. Many fall prey to the belief that their life is incomplete without…

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  • You Have to Start Where You Are (and start now)

    You Have to Start Where You Are (and start now)

    I started writing Blank Canvas when I was in prison. I used those black and white composition notebooks from high school and a cheap Bic pen. I used an iPhone when I was released to the halfway house because it was all I had. When I went home, I used an…

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  • An Email From Prison is Better Than a Multi-Million Dollar Deal

    An Email From Prison is Better Than a Multi-Million Dollar Deal

    When I worked in corporate sales, life felt one-dimensional. Chase deals, land deals, spend commission checks on a luxurious lifestyle.  It was one chase after another, with constant anxiety that there wouldn’t be another deal around the corner – or even worse, I’d lose a client. The luxurious lifestyle was my…

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  • The Shortness of Life is The Best Motivation

    The Shortness of Life is The Best Motivation

    What makes life rich and meaningful? Towards the end of his life, an interviewer asked Norman Mailer (American novelist, journalist, playwright, filmmaker, and Pulitzer Prize winner) if he had any regrets.  One may think he’d list some common regrets: more time with family, less time working, or more time in nature.…

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