Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • Mission Paves The Painful, Powerful Path To Fulfillment

    Mission Paves The Painful, Powerful Path To Fulfillment

    Fulfilling unfulfilled dreams is a leap of faith. Creating something from nothing is insane. Whether it be a book of poetry, a sculpture, a new business, or finally breathing life into the screenplay that’s been burning a hole in your brain, it’s crazy. You have to leave the comfort of certainty…

    Continue Reading


  • Finding Freedom On The Other Side Of Your Stories

    Finding Freedom On The Other Side Of Your Stories

    For most of my life, I’ve lived a story, stories, really. It’s not just one. Lots of us do this. I didn’t realize they were stories; they felt like indelible truths, reinforced by how I live, react, and show up. A self-fulfilling prophecy of confirmation bias continues the cycle. These “indelible”…

    Continue Reading


  • Why You Need to Build Your 2nd Mountain

    Why You Need to Build Your 2nd Mountain

    What mountain are you climbing? In the 1st half of our lives, we climbed the mountain we believed we needed to climb to be happy. It was a mountain of shoulds, expectations, and the opinions of others. It was a mountain of perceived safety. Get good grades, go to a good…

    Continue Reading


  • The Truth About Work-Life Balance: It’s Bullshit

    The Truth About Work-Life Balance: It’s Bullshit

    Work/Life balance is bullshit. A career occupies the majority of people’s lives. At least 40 hours a week working, throw in the commute, and add a splash of checking emails out of “normal” office hours. In today’s 24/7 accessibility, I’m not sure “normal” hours are even a thing. Balance is very…

    Continue Reading


  • How To Have A Life Outside Of Work

    How To Have A Life Outside Of Work

    9 to 5 is an illusion. Who actually works 40 exact hours per week? Think about all those little moments, moments you shirk off as, “Not a big deal” “It’s just the way it is.” “If I want to get ahead…” I’m talking about those moments where the first thing you…

    Continue Reading


  • How Authentic Living Can Transform Your Life

    How Authentic Living Can Transform Your Life

    I’ve spoken to a lot of people over the years. We’ll talk about what they want in their lives more than anything. After we dig through the superficial, vague BS answers (I want to be happy, I want to be rich), we almost always come to the same answer across the…

    Continue Reading


As Seen On