Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • How To Have A Life Outside Of Work

    How To Have A Life Outside Of Work

    9 to 5 is an illusion. Who actually works 40 exact hours per week? Think about all those little moments, moments you shirk off as, “Not a big deal” “It’s just the way it is.” “If I want to get ahead…” I’m talking about those moments where the first thing you…

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  • How Authentic Living Can Transform Your Life

    How Authentic Living Can Transform Your Life

    I’ve spoken to a lot of people over the years. We’ll talk about what they want in their lives more than anything. After we dig through the superficial, vague BS answers (I want to be happy, I want to be rich), we almost always come to the same answer across the…

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  • Breaking Free From The Mundane and Into The Extraordinary

    Breaking Free From The Mundane and Into The Extraordinary

    As we enter the inflection point between the 1st and second half of our lives, a voice calls to us. The voice has been with us our entire lives, but we’ve diminished it to merely a whisper through the responsibilities of adulthood. With time, the whisper grows louder. What’s it saying?…

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  • Stop Drifting: Reclaim Your Life with These 3 Powerful Tools

    Stop Drifting: Reclaim Your Life with These 3 Powerful Tools

    You’ve been on your career path for a long time. It’s taken you to many of the places you wanted to get to, professional and financial success, and the lifestyle you say you always wanted. But somethings off, somethings not right. Yet, you feel: The desire for direction grows stronger as…

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  • Create Joy, Don’t Chase Dollars: How to Fulfill Your Dreams

    Create Joy, Don’t Chase Dollars: How to Fulfill Your Dreams

    This is the #1 dream killer after fear. 🛑 Believing your dream has to replace your paycheck. Many of us at midlife reach an inflection point (often referred to as a crisis) where we realize the ladder we’ve been climbing doesn’t have what we’re beginning to desire more than titles, money,…

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  • How Do You Do The Thing You Don’t Know How to Do?

    How Do You Do The Thing You Don’t Know How to Do?

    I had no idea what the hell I was doing. I was in prison, throwing chicken scratch handwriting into one of those black and white journals I used in high school. You know, the ones, most people I knew filled in all the white with their pen. I had decided I…

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