Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • I Was Sentenced to Prison 10 Years Ago Today

    I Was Sentenced to Prison 10 Years Ago Today

    June 10th, 2014 I’m alone; I’m terrified; I want this to be over. I can’t understand what she’s saying, I get that it’s all English, but the words are a blur and I can’t keep up with them. The gavel comes down, echoing through the room. I don’t know what happened.…

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  • How to Leave More Than Just Material Wealth Behind

    How to Leave More Than Just Material Wealth Behind

    “Keeping up with the Joneses.” The term conjures up images of people displaying their prosperity through their homes, cars, clothes, country clubs, and parties. It’s a code term for materialism and flaunting your wealth, but underneath it lies a desperate need to fit in. Keeping up with the Joneses is a…

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  • Here Are 5 Simple Steps to Discover Your Purpose

    Here Are 5 Simple Steps to Discover Your Purpose

    Purpose. Purpose. Purpose. You have to find your purpose. There is a lot of content out there about finding one’s purpose, and there is a lot of pressure to do so.  Because if you don’t, you’re doing life wrong. Many fall prey to the belief that their life is incomplete without…

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  • You Have to Start Where You Are (and start now)

    You Have to Start Where You Are (and start now)

    I started writing Blank Canvas when I was in prison. I used those black and white composition notebooks from high school and a cheap Bic pen. I used an iPhone when I was released to the halfway house because it was all I had. When I went home, I used an…

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  • An Email From Prison is Better Than a Multi-Million Dollar Deal

    An Email From Prison is Better Than a Multi-Million Dollar Deal

    When I worked in corporate sales, life felt one-dimensional. Chase deals, land deals, spend commission checks on a luxurious lifestyle.  It was one chase after another, with constant anxiety that there wouldn’t be another deal around the corner – or even worse, I’d lose a client. The luxurious lifestyle was my…

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  • The Shortness of Life is The Best Motivation

    The Shortness of Life is The Best Motivation

    What makes life rich and meaningful? Towards the end of his life, an interviewer asked Norman Mailer (American novelist, journalist, playwright, filmmaker, and Pulitzer Prize winner) if he had any regrets.  One may think he’d list some common regrets: more time with family, less time working, or more time in nature.…

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