
Reinvention isn’t becoming someone new.
It’s remembering who you are.
You’ve checked all the boxes.
The career. The house. The lifestyle.
By all external measures, you should feel successful.
But inside?
You feel stuck, restless, and quietly ask yourself: “Is this all there is?”
No matter how good your life looks on the outside, something significant is missing on the inside.
And the cost is mounting; you feel empty and trapped, your relationships are strained, you know your time is limited, and regret creeps in with every birthday.
You feel like you’re leaving the best parts of you untapped and unfulfilled.
Here’s the truth you need to understand:
You’re not missing more career and status success; you’re missing the self you left behind to achieve it.
That realization became the four words that form the foundation of my work:
Stop Chasing. Start Creating.
What is Realistic Reinvention™ for Real Life?
I help midlife professionals stop chasing what doesn’t fulfill them and start creating extraordinary lives of meaning, purpose, and joy, without giving up everything they’ve built or burning it to the ground.
Through my 3C Reinvention Framework™️, Connect, Create, Contribute, I guide audiences to:
- Reconnect with their inner truth and values.
- Reclaim the creativity and passions they abandoned.
- Contribute to something larger than themselves.
The result?
Clarity. Alignment. Confidence. Self-Trust. Fulfillment. Energy. Peace of mind. Unleashed potential. Deeper relationships. Impact.
Most importantly, a life that feeds both your family and your soul.
I don’t teach from a textbook.
I teach from lived experience, terrible choices, lessons earned, and a decade of reinvention built from the inside out.
I deliver transformational keynotes that redefine success, resilience, and reinvention.
Through raw storytelling, real-world insights, and actionable strategies, I help audiences unlock their potential and thrive in work, life, and beyond.
Let’s connect and bring the power of Realistic Reinvention™️ to your next event.
Speaking Engagements
With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.
Midlife Reinvention Newsletter
Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.
Blank Canvas Book
This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.
Hear from Craig
Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.
The Latest from Craig
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You Don’t Have to Change The World to Create Impact

Having a mission of service is one of the most critical components of a meaningful life. It’s my 3rd C in the 3 C’s of Meaningful Reinvention; the first two are Connection and Creation. In Simon Sinek’s vernacular, a mission is your “Why?” Why are you taking the actions you’re taking,…
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How to Overcome Fear and Express Your Authentic Self

It’s a great privilege to express oneself authentically and fully. It’s one of our most significant sources of inner peace and emotional freedom. It’s also a privilege, in a free country, that we, and we alone can extend to ourselves. Nobody can stop us from expressing ourselves authentically. If we believe…
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3 Simple Steps to Reinvent Your Extraordinary Life

76% of people die with the same regret. “Not fulfilling their ideal self.” This is from a Cornell study conducted a few years back. The “ideal self” is the attributes you would ideally like to possess, such as hopes, goals, aspirations, or wishes. It’s the forsaken dreams, romantic interests not pursued,…
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Stop Escaping: How to Confront Yourself and Find Meaning

Humans are hardwired to avoid and escape pain. As such, we seek the fastest, most efficient route to avoid and escape. We seek short-term fixes in lieu of long-term solutions and inner peace. When our lives are unfulfilling, when we know we’re not filling our full potential, when we ask, “Is…
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New Year’s Resolutions Are Overrated—Here’s a Better Way

I don’t care for New Year’s resolutions. I think they’re stupid, actually. More specifically, waiting for January 1 to begin is stupid. Yes, the New Year has energy, but waiting for January 1 seems silly. If I know I want to work on my mobility (which I do), why will I…
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4 Simple Steps to Reapply Your Skills and Redefine Your Life

Freddie Roach is widely considered one of the greatest boxing trainers in history. He’s won the Trainer of the Year award an unprecedented 7 times, worked with 27 world champions, and completely revolutionized how boxers prepare for a fight. Before he attained this level of success, he was a professional boxer…













