Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • 3 Simple Ways I Discovered Purpose Outside of My 9-5

    3 Simple Ways I Discovered Purpose Outside of My 9-5

    After prison I landed a job at a gym in the Lower East Side of Manhattan.  I worked at the front desk at first but eventually moved my way up to general manager. I was grateful for the job, and I met some of my now closest friends thanks to the…

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  • How to Create a Life of Meaning After Midlife

    How to Create a Life of Meaning After Midlife

    “Craig, you have a blank canvas. Paint whatever picture you want.”  I was leaving prison and reentering the real world, a world filled with so many unknowns and overwhelming fear when I heard these words.  They came from my mentor, Ed, as I expressed those unknowns and fears. The words reframed…

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  • How I Make Better Decisions

    How I Make Better Decisions

    It was around October 2012 when I made the choice that would shatter my life. I was a successful Senior Enterprise Account manager for a large tech firm, working with some of the world’s most prominent banks and hedge funds. The products I was selling were becoming commoditized, profit margins on…

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  • How to Overcome Your Brain’s Fear Tactics 

    How to Overcome Your Brain’s Fear Tactics 

    You’ve got big dreams and goals completely outside your career.  They’re the dreams and goals that light you up inside and terrify you simultaneously. You’re finally going to write your novel, become an artist, or maybe master the craft of Japanese woodworking.  All of which are firmly on the other side of…

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  • Unboxing My Life Story After Federal Prison

    Unboxing My Life Story After Federal Prison

    We like to put things, especially people, in boxes.  We like to slap a label on that box and “know” what that person is.  Notice I said what, not who. “What” is easy. “Who” involves a deeper level of understanding most people aren’t willing to explore.  They’re either afraid to confront…

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  • Your Potential Unleashed: The Path to an Authentic Life

    Your Potential Unleashed: The Path to an Authentic Life

    Years ago, I wrote a sentence that has remerged and ignited something in me.  All thanks to a stranger on the internet highlighting the line on my Medium post. I have a deeper understanding of the line, and honestly, its undiscovered layers scare and frustrate me. I’m living in this bizarre…

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