Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • 6 Simple Steps to Reinvent Your Career

    Your career isn’t (right now) going anywhere.  You need it to meet your family and financial obligations.  So the question becomes: How do you live a purpose-driven, meaningful, and fulfilling life when most of your time, energy, and attention is focused on a career that provides little or nothing of what…

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  • How To Handle The Passing Of Time Gracefully

    There’s more sand on the bottom of the hourglass than on the top. The days before us are less than the days behind us.   We’re on the back nine. There are many ways to acknowledge we’re getting older and the mounting pressure we feel to create the lives we’ve always dreamed…

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  • 5 Impactful Stoic Quotes That Will Shift Your Perspective

    Here’s a harsh reality you need to accept sooner rather than later: Your work environment isn’t going to magically change because you don’t like it. 🛑 Your boss will still be toxic. 🛑 Meetings are a waste of time. 🛑 Your peers will throw you under the bus to save their…

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  • 7 Simple Pathways To Authenticity After 40

    “I’m not happy.” Many professionally and financially successful men struggle with admitting these three little words. They’ve checked all the boxes they’ve spent their lives pursuing, yet life is lacking. What used to make them happy doesn’t provide the same rush anymore. It’s confusing as all hell because they did everything…

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  • Escape Midlife Mediocrity: How To Break Free Now

    As we enter the inflection point between the 1st half of our lives and the second half of our lives, a voice begins to call to us. The voice has been with us our entire lives, but we’ve diminished it to merely a whisper through the responsibilities of adulthood. With the…

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  • Here are 9 Critical Mistakes Masters of Midlife Don’t Make

    When we hit the mid-point of our lives, a natural reflection begins. We take stock of our lives and often discover that they’re not as good as we thought they were. Sure, we checked all the boxes we believed would make us happy, but something is “off,” something is missing. We may have…

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