
Reinvention isn’t becoming someone new.
It’s remembering who you are.
You’ve checked all the boxes.
The career. The house. The lifestyle.
By all external measures, you should feel successful.
But inside?
You feel stuck, restless, and quietly ask yourself: “Is this all there is?”
No matter how good your life looks on the outside, something significant is missing on the inside.
And the cost is mounting; you feel empty and trapped, your relationships are strained, you know your time is limited, and regret creeps in with every birthday.
You feel like you’re leaving the best parts of you untapped and unfulfilled.
Here’s the truth you need to understand:
You’re not missing more career and status success; you’re missing the self you left behind to achieve it.
That realization became the four words that form the foundation of my work:
Stop Chasing. Start Creating.
What is Realistic Reinvention™ for Real Life?
I help midlife professionals stop chasing what doesn’t fulfill them and start creating extraordinary lives of meaning, purpose, and joy, without giving up everything they’ve built or burning it to the ground.
Through my 3C Reinvention Framework™️, Connect, Create, Contribute, I guide audiences to:
- Reconnect with their inner truth and values.
- Reclaim the creativity and passions they abandoned.
- Contribute to something larger than themselves.
The result?
Clarity. Alignment. Confidence. Self-Trust. Fulfillment. Energy. Peace of mind. Unleashed potential. Deeper relationships. Impact.
Most importantly, a life that feeds both your family and your soul.
I don’t teach from a textbook.
I teach from lived experience, terrible choices, lessons earned, and a decade of reinvention built from the inside out.
I deliver transformational keynotes that redefine success, resilience, and reinvention.
Through raw storytelling, real-world insights, and actionable strategies, I help audiences unlock their potential and thrive in work, life, and beyond.
Let’s connect and bring the power of Realistic Reinvention™️ to your next event.
Speaking Engagements
With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.
Midlife Reinvention Newsletter
Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.
Blank Canvas Book
This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.
Hear from Craig
Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.
The Latest from Craig
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Stop Drifting: Reclaim Your Life with These 3 Powerful Tools

You’ve been on your career path for a long time. It’s taken you to many of the places you wanted to get to, professional and financial success, and the lifestyle you say you always wanted. But somethings off, somethings not right. Yet, you feel: The desire for direction grows stronger as…
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Create Joy, Don’t Chase Dollars: How to Fulfill Your Dreams

This is the #1 dream killer after fear. 🛑 Believing your dream has to replace your paycheck. Many of us at midlife reach an inflection point (often referred to as a crisis) where we realize the ladder we’ve been climbing doesn’t have what we’re beginning to desire more than titles, money,…
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How Do You Do The Thing You Don’t Know How to Do?

I had no idea what the hell I was doing. I was in prison, throwing chicken scratch handwriting into one of those black and white journals I used in high school. You know, the ones, most people I knew filled in all the white with their pen. I had decided I…
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How to Navigate and Heal Old Wounds in Midlife

“That’s way too much cheese.” I knew it was coming. I even shredded less cheese than I wanted to out of fear of hearing the commentary. Every time I cook pasta (or tacos or burritos) for us, it’s the same, “That’s a mountain of cheese.” “That’s way too much cheese.” “We’re…
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Prison to Purpose: Owning My Story Set Me Free

Ten years ago today I reported to federal prison. It was day 1 of 730. Then followed by 3 years of supervised release and an order of restitution. I would do my time in a prison camp, but I was processed in a medium-security prison, the ones we see on TV,…
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Alcohol Was My Life. Now It’s Not.

It’s been just over 3 years since my last drink. I don’t know the exact day I stopped drinking, and I don’t celebrate or mark the occasion. This is strange to me because I wasn’t a casual drinker who decided to stop. But every so often, I catch myself thinking that…













