Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • How to Nourish Your Soul In One Hour a Day

    How to Nourish Your Soul In One Hour a Day

    I worked in corporate sales years ago. My life was a constant chase. Chase the next deal; chase my quota; chase the next shiny object with the commission earned from that deal. I’d chase my to-do list because it was my self-worth measuring stick. At the end of each day, I’d…

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  • How to Navigate and Heal Old Wounds in Midlife

    How to Navigate and Heal Old Wounds in Midlife

    “That’s way too much cheese.” I knew it was coming. I even shredded less cheese than I wanted to out of fear of hearing the commentary. Every time I cook pasta (or tacos or burritos) for us, it’s the same, “That’s a mountain of cheese.” “That’s way too much cheese.” “We’re…

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  • Prison to Purpose: Owning My Story Set Me Free

    Prison to Purpose: Owning My Story Set Me Free

    Ten years ago today I reported to federal prison. It was day 1 of 730. Then followed by 3 years of supervised release and an order of restitution. I would do my time in a prison camp, but I was processed in a medium-security prison, the ones we see on TV,…

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  • Alcohol Was My Life. Now It’s Not.

    Alcohol Was My Life. Now It’s Not.

    It’s been just over 3 years since my last drink. I don’t know the exact day I stopped drinking, and I don’t celebrate or mark the occasion. This is strange to me because I wasn’t a casual drinker who decided to stop. But every so often, I catch myself thinking that…

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  • Reflections On Self-Worth And Growth At 51

    Reflections On Self-Worth And Growth At 51

    I turned 51 yesterday. Birthdays are an excellent opportunity to reflect, and I looked into a collection of lines I’ve written that jump out to me. They’re epiphanies, things I’m coming to understand, things I want to explore deeper, messages directed at myself, and questions I’d like to answer. I have…

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  • Unlock a Life of Purpose: One Simple Question to Ask Daily

    Unlock a Life of Purpose: One Simple Question to Ask Daily

    Is your life like that moment when you pull into your driveway and don’t remember driving home?  Do you ever feel like you’re on a hamster wheel? You’re running so fast and getting absolutely nowhere. Busy. Busy. Busy.  And very little to show for it.  It’s exhausting; it’s frustrating and, quite…

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