
Reinvention isn’t becoming someone new.
It’s remembering who you are.
You’ve checked all the boxes.
The career. The house. The lifestyle.
By all external measures, you should feel successful.
But inside?
You feel stuck, restless, and quietly ask yourself: “Is this all there is?”
No matter how good your life looks on the outside, something significant is missing on the inside.
And the cost is mounting; you feel empty and trapped, your relationships are strained, you know your time is limited, and regret creeps in with every birthday.
You feel like you’re leaving the best parts of you untapped and unfulfilled.
Here’s the truth you need to understand:
You’re not missing more career and status success; you’re missing the self you left behind to achieve it.
That realization became the four words that form the foundation of my work:
Stop Chasing. Start Creating.
What is Realistic Reinvention™ for Real Life?
I help midlife professionals stop chasing what doesn’t fulfill them and start creating extraordinary lives of meaning, purpose, and joy, without giving up everything they’ve built or burning it to the ground.
Through my 3C Reinvention Framework™️, Connect, Create, Contribute, I guide audiences to:
- Reconnect with their inner truth and values.
- Reclaim the creativity and passions they abandoned.
- Contribute to something larger than themselves.
The result?
Clarity. Alignment. Confidence. Self-Trust. Fulfillment. Energy. Peace of mind. Unleashed potential. Deeper relationships. Impact.
Most importantly, a life that feeds both your family and your soul.
I don’t teach from a textbook.
I teach from lived experience, terrible choices, lessons earned, and a decade of reinvention built from the inside out.
I deliver transformational keynotes that redefine success, resilience, and reinvention.
Through raw storytelling, real-world insights, and actionable strategies, I help audiences unlock their potential and thrive in work, life, and beyond.
Let’s connect and bring the power of Realistic Reinvention™️ to your next event.
Speaking Engagements
With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.
Midlife Reinvention Newsletter
Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.
Blank Canvas Book
This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.
Hear from Craig
Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.
The Latest from Craig
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Finding Freedom On The Other Side Of Your Stories

For most of my life, I’ve lived a story, stories, really. It’s not just one. Lots of us do this. I didn’t realize they were stories; they felt like indelible truths, reinforced by how I live, react, and show up. A self-fulfilling prophecy of confirmation bias continues the cycle. These “indelible”…
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Why You Need to Build Your 2nd Mountain

What mountain are you climbing? In the 1st half of our lives, we climbed the mountain we believed we needed to climb to be happy. It was a mountain of shoulds, expectations, and the opinions of others. It was a mountain of perceived safety. Get good grades, go to a good…
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The Truth About Work-Life Balance: It’s Bullshit

Work/Life balance is bullshit. A career occupies the majority of people’s lives. At least 40 hours a week working, throw in the commute, and add a splash of checking emails out of “normal” office hours. In today’s 24/7 accessibility, I’m not sure “normal” hours are even a thing. Balance is very…
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How To Have A Life Outside Of Work

9 to 5 is an illusion. Who actually works 40 exact hours per week? Think about all those little moments, moments you shirk off as, “Not a big deal” “It’s just the way it is.” “If I want to get ahead…” I’m talking about those moments where the first thing you…
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How Authentic Living Can Transform Your Life

I’ve spoken to a lot of people over the years. We’ll talk about what they want in their lives more than anything. After we dig through the superficial, vague BS answers (I want to be happy, I want to be rich), we almost always come to the same answer across the…
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Breaking Free From The Mundane and Into The Extraordinary

As we enter the inflection point between the 1st and second half of our lives, a voice calls to us. The voice has been with us our entire lives, but we’ve diminished it to merely a whisper through the responsibilities of adulthood. With time, the whisper grows louder. What’s it saying?…













