Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • Break Free with Self-Forgiveness: A New Beginning

    Break Free with Self-Forgiveness: A New Beginning

    I beat myself up for the choices that landed me in prison.  I verbally thrashed myself with the cruel viciousness that only comes when you know your target so well.  I knew the mental buttons to push and what would inflict the most pain.  I even punched myself and whipped myself…

    Continue Reading


  • A Valuable Life Lesson Learned in a Lyric

    A Valuable Life Lesson Learned in a Lyric

    “This thorn in my side This thorn in my side is from the tree This thorn in my side is from the tree I’ve planted” “Bleeding Me,” Metallica  (inspired by Lord Byron) Here are 2 things about this song lyric: 1. This is one of the most underrated Metallica songs ever. …

    Continue Reading


  • Life Advice From Today for Me 12 Years Ago

    Life Advice From Today for Me 12 Years Ago

    Dear Craig, I would say, “I hope this letter finds you well,” but I already know how it finds you. I know better than anyone else on the planet ever could.  How? Because I’m you, only 12 years in the future; we’re currently 50, with 51 approaching faster than we want in a…

    Continue Reading


  • I’m Still Learning How To Embrace My Impact

    I’m Still Learning How To Embrace My Impact

    On April 10th, 1996, Alice in Chains recorded a live album for MTV Unplugged. Not only was their performance one of the best in the Unplugged series, but some rock critics (Metal Hammer) also claim it to be the greatest live rock album ever recorded.  Alice in Chains didn’t lose their…

    Continue Reading


  • Finding Calm in the Rush: Slowing Down Life

    Yes, there are things to do. The list never ends. There are goals, and dreams and visions I want to create and live. And the shadow of my mortality grows longer with every day.  I feel the mounting pressure to finish everything before I can’t do anything again. I feel the…

    Continue Reading


  • Crafting A Meaningful Life Outside Of Work

    When I worked in corporate, I was trading 5 for 2. Life was all about the weekend. Which I’d spend chasing the next high at the bottom of a bottle and inside the magnetic strip of my Amex Platinum card.  My job had no meaning, and I didn’t like it, so…

    Continue Reading


As Seen On