Rock Bottom to Reinvention: Unleashing Authenticity and Potential

Unleash your team’s authentic potential.


What would change if your team unlocked their full potential?


Imagine a workplace where employees don’t just clock in—they show up inspired, engaged, and ready to make an impact.


A culture where success is redefined, measured not only by metrics but by authenticity, purpose, meaning, and fulfillment.

This is the power of reinvention—transforming individuals, teams, and businesses from the inside out.

When people feed their souls, they unlock their full potential.


When your team thrives, your organization flourishes.


Craig delivers hard-won lessons from his life-changing experience of serving a federal prison sentence after a devastating choice, transforming them into actionable insights that inspire your audience to unlock their potential and thrive.


He doesn’t just inspire; he shares practical tools born from adversity to help individuals step into their most authentic, impactful selves.

Authenticity, Purpose, Meaning, and Fulfillment aren’t merely ideals—they’re the foundation for extraordinary performance and lasting impact.


Craig’s keynotes don’t just inspire—they catalyze meaningful change.


His sessions leave attendees with practical tools and transformative insights that resonate long after the event, helping organizations build cultures where employees and teams thrive authentically.


When your team feels inspired and fulfilled, they show up authentically, unlock their potential, and make a meaningful impact.


They don’t just work—they thrive.


Imagine the impact of a workplace where purpose, authenticity, and fulfillment fuel success.


Ready to deliver an unforgettable experience that will inspire your audience and transform your organization?


Let’s connect and bring the power of reinvention to your next event.

Speaking Engagements

With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.

Midlife Reinvention Newsletter

Are you professionally & financially successful yet woefully unfulfilled? Are you ready to craft your authentic and extraordinary second half? Join the “Midlife Reinvention” newsletter for weekly tips, insights, and inspiration.

Blank Canvas Book

This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.

Hear from Craig

Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.

The Latest from Craig

  • Drop The Outcome, Focus On The Process

    Here’s the biggest mistake my clients initially make. (and the simple and effective mindset shift to counter it). My clients have achieved professional and material success, but now, at the midpoint of their lives, Here’s the mistake: How will writing, craftsmanship, or entrepreneurship replace generous six-figure salaries? Why this is a…

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  • Mastering Midlife: How Self-Commitment Leads to Unprecedented Growth

    The fastest path to self-trust (and the extraordinary) I know: Make and keep commitments to yourself. Example: I commit to working on my novel 3x this week. Set yourself up for success:  ✔️ Schedule it in your calendar. ✔️ Review your calendar at night so you prime yourself for tomorrow. ✔️…

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  • How to Build Your 2nd Mountain in Midlife (and find meaning)

    What mountain are you climbing? In the 1st half of our lives, we climbed the mountain we believed we needed to climb to be happy. It was a mountain of shoulds, expectations, and the opinions of others. It was a mountain of perceived safety.  Get good grades, go to a good…

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  • The Journey to Extraordinary: Embracing Small Steps for Big Changes

    What if I told you that your impatience is the thief of your dreams? An extraordinary life, a rich life, a deep life, a life of meaning doesn’t happen overnight.⁣⁣It takes time. ⁣⁣One of your biggest obstacles in creating the extraordinary will be your impatience. ⁣⁣The impatience is directly tied to…

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  • 3 Simple Steps to Design Your Midlife Blueprint

    3 Simple Steps to Design Your Midlife Blueprint

    One of our deepest human desires is to be seen, heard and understood. It’s intrinsic to us; it runs silently in the background with the same energy that gives us breath and beats our hearts. In the first half of our lives, we diligently follow the life blueprint we were given,…

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  • Daring to Dive-In: Overcoming Fear to Unlock Your Unlived Life

    Daring to Dive-In: Overcoming Fear to Unlock Your Unlived Life

    If you don’t swim, you can’t drown. You also don’t get anywhere. But what if there’s something you want on a small island out in the distance, and there aren’t any boats or other means to get there? What do you do now? More often than not, people tend to capitulate…

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