
Success built through self-abandonment is too expensive, no matter how impressive it looks.
You can be successful by every measure and still feel disconnected from the life you built.
Not burned out. Not lost. Just quietly off.
You did what you were supposed to do; you checked the boxes, you built the life you believed you should.
And yet something feels missing.
What’s missing isn’t more success.
It’s you.
Somewhere along the way, you learned to trade alignment for achievement, and belonging for performance.
You didn’t fail. You adapted.
But when success is built from the outside in, it eventually costs you on the inside.
Reinvention isn’t about starting over or becoming someone new.
It’s about reclaiming and restoring who you were before fear, scarcity, proving, and expectation took over your decision-making.
The problem isn’t success. The problem is how that success was achieved.
You followed a blueprint that wasn’t yours.
It was a hand-me-down of shoulds, opinions, and supposed-tos from family, friends, and society.
When you stop chasing and start creating, you seize authorship of your life and design a blueprint that aligns with who you are.
Not who you believe you’re supposed to be.
The life you’ve built doesn’t have to change; the fuel you use has to change.
When you stop self-abandoning, you don’t become less driven.
Quite the opposite.
You tap into previously untapped potential and become clearer, steadier, and more decisive.
Energy spent performing, proving, and protecting an identity is redirected into creativity, focus, judgment, and follow-through.
Life feels cleaner and quieter, less proving, less pressure, more clarity about what’s worth your time and what isn’t.
The result is not just a better personal life.
It’s better leadership, better decisions, and organizations built on self-trust rather than fear.
When people reclaim authorship of who they are, performance doesn’t disappear.
It’s transformed and expanded.
This is the work behind my keynotes and writing.
If this resonates, you’re in the right place.
Speaking Engagements
With a deeply personal story of overcoming federal prison and hitting rock bottom, Craig delivers powerful keynotes that resonate with anyone seeking to unleash their potential, discover purpose, and live authentically.
Midlife Reinvention Newsletter
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Blank Canvas Book
This book isn’t just a memoir; it’s a roadmap for anyone who has ever felt lost inside their own life, a guide back to authenticity, and a call to action to reinvent. Hear more about Craig’s memoir and purchase Blank Canvas.
Hear from Craig
Craig is a regular contributor to numerous blogs and publications and has been a guest on many different podcasts. To read and hear the latest from Craig, see the latest blog posts and our in the media section.
The Latest from Craig
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5 Impactful Stoic Quotes That Will Shift Your Perspective
Here’s a harsh reality you need to accept sooner rather than later: Your work environment isn’t going to magically change because you don’t like it. 🛑 Your boss will still be toxic. 🛑 Meetings are a waste of time. 🛑 Your peers will throw you under the bus to save their…
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7 Simple Pathways To Authenticity After 40
“I’m not happy.” Many professionally and financially successful men struggle with admitting these three little words. They’ve checked all the boxes they’ve spent their lives pursuing, yet life is lacking. What used to make them happy doesn’t provide the same rush anymore. It’s confusing as all hell because they did everything…
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Escape Midlife Mediocrity: How To Break Free Now
As we enter the inflection point between the 1st half of our lives and the second half of our lives, a voice begins to call to us. The voice has been with us our entire lives, but we’ve diminished it to merely a whisper through the responsibilities of adulthood. With the…
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Here are 9 Critical Mistakes Masters of Midlife Don’t Make
When we hit the mid-point of our lives, a natural reflection begins. We take stock of our lives and often discover that they’re not as good as we thought they were. Sure, we checked all the boxes we believed would make us happy, but something is “off,” something is missing. We may have…
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Drop The Outcome, Focus On The Process
Here’s the biggest mistake my clients initially make. (and the simple and effective mindset shift to counter it). My clients have achieved professional and material success, but now, at the midpoint of their lives, Here’s the mistake: How will writing, craftsmanship, or entrepreneurship replace generous six-figure salaries? Why this is a…
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Mastering Midlife: How Self-Commitment Leads to Unprecedented Growth
The fastest path to self-trust (and the extraordinary) I know: Make and keep commitments to yourself. Example: I commit to working on my novel 3x this week. Set yourself up for success: ✔️ Schedule it in your calendar. ✔️ Review your calendar at night so you prime yourself for tomorrow. ✔️…













